Working with SEO and data for almost 10 years. Nice to meet you.
I’m Lucas. If you found this site, you are probably researching SEO, GEO, AI or data. I have spent years working in this field and use this space to share studies, experiments and practical tools.
My career began in marketing and moved through social media, paid media and technical SEO. Curiosity led me into Python, experimentation and client strategy. Today I coordinate Wesearch’s SEO operation.
I also co-founded Mentionflow to help Brazilian companies understand and improve their visibility in generative search.
E-commerce · 2025
How much do optimized tags and internal links affect SEO?
A statistically validated A/B test on a Magazine Luiza content cluster. Title and description optimization plus vector-based internal linking produced a 16% uplift above forecast.
uplift above forecast
Industrial · 2026
Reference content for AI and traditional search
Content designed for both people and AI systems that reached the first organic result and earned a featured citation in Google AI Overviews.
in AI and Google Search
Jun 12, 2026 · 10 min
Semantic vector clustering reveals the architecture algorithms see
Use embedding clusters to map a site’s real semantic architecture, find editorial gaps and improve content decisions.
Jun 5, 2026 · 10 min
Competitive vector analysis: map your competitors’ semantic territory
Compare sites by meaning, identify semantic overlap and find territories competitors have not covered.
May 29, 2026 · 10 min
Semantic cannibalization: what vectors detect that keyword audits miss
Find pages competing for the same semantic territory even when they do not share the same keywords.
May 22, 2026 · 10 min
Vector-based internal linking: connections keywords cannot see
Use embeddings and cosine similarity to find relevant internal-link opportunities at scale.
SEO Inspector
Instantly inspect any page’s SEO data: metadata, headings, canonical, schema, links, images and more. Free to use.
open tool →analysisPage Weight
Check raw HTML size against Googlebot’s 2 MB limit and estimate total page weight by resource type.
open tool →analysisrobots.txt Checker
Test whether a specific URL is blocked by a domain’s robots.txt rules.
open tool →analysisSERP Preview
Preview how a page snippet may appear in Google and test titles and descriptions before publishing.
open tool →