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Projects that delivered measurable results

SEO, GEO and data-analysis projects presented with their context, method and real outcome.

allseoa/b testinggeo

E-commerce · 2025

How much do optimized tags and internal links affect SEO?

A statistically validated A/B test on a Magazine Luiza content cluster. Title and description optimization plus vector-based internal linking produced a 16% uplift above forecast.

+16%

uplift above forecast

Industrial · 2026

Reference content for AI and traditional search

Content designed for both people and AI systems that reached the first organic result and earned a featured citation in Google AI Overviews.

#1

in AI and Google Search

© 2026 Lucas Cassapula

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