SEO and GEO skills: AI does the operational work, you keep making the calls.
Free skills for Claude, ChatGPT and Gemini that automate routine analyses such as audits, forecasts, content research and AI presence. Each one states what AI can do on its own and where your judgment is required.
Note: the skills are written in Portuguese. Assistants follow them in any language, and you can ask for the output in English.
Can you automate the routine? Partly.
AI is great at crossing data, classifying at scale and following a method without skipping steps. It doesn't know your business, can't tell when data arrived broken and doesn't take responsibility for a recommendation. The skills were written to keep those two parts apart.
AI automates
- crossing sources by URL or query
- classifying pages, questions and answers at scale
- applying complete checklists
- computing forecasts with stated assumptions
- drafting the first version of the report
stays with you
- what matters to the business
- the priority and deadline of each tier
- accepting or adjusting an assumption
- validating a sample before aggregating
- what gets published and for whom
where automation misleads
- degraded tracking that looks like a real drop
- exports truncated without warning
- correlation presented as cause
- AI metrics added to organic
- a single run treated as a trend
What's happening on your site?
seo-por-onde-comecar
Separates symptom from cause: checks the measurement, reads the series by page type and points to the hypothesis you can rule out fastest.
Each skill works on its own
- 01
Where to start
Site triage: separates symptom from cause and points to the next analysis.
seo-por-onde-comecar
delivers: diagnosis · tiered actions
- 02
Organic traffic forecast
No-action and roadmap scenarios, with adjustable assumptions.
seo-projecao-trafego-organico
delivers: chart · table per initiative
- 03
Content audit and pruning
The fate of every URL in your library and a prioritized backlog.
seo-diagnostico-conteudo-pruning
delivers: URL matrix · backlog
- 04
Prioritized technical audit
Over a hundred checks across sixteen areas, by site context.
seo-auditoria-tecnica-priorizada
delivers: matrix · tiered plan
- 05
Presence in AI search
Mentions, citations, sentiment and products in generated answers.
seo-presenca-buscas-ia
delivers: dashboard by topic · gaps
- 06
Reliable measurement and reporting
SEO and GEO reported without overlap or broken numbers.
seo-medicao-relatorio-confiavel
delivers: report · method note
- 07
Content and keyword research
Validated demand and user understanding turned into clusters.
seo-pesquisa-pauta-palavras-chave
delivers: clusters · URL map
Not a loose prompt. A method in eight parts.
- 01
Concept
What it is, why it matters and the ideas behind the analysis.
- 02
What's needed
The kind of information and how to get it for free.
- 03
What to do
The reasoning, step by step.
- 04
How to decide
Criteria, thresholds and tiered priority.
- 05
Pitfalls
The mistakes that lead to a wrong conclusion.
- 06
Deliverable
The format of the result.
- 07
If information is missing
What to ask and when to stop.
- 08
Expert support
When the case calls for a conversation.
Works in the assistant you already use
the simplest way, in any AI
You don't need to install anything to start. Paste the link to this page or to the skill into the chat, or attach the skill file, and ask in your own words.
"Use this skill to run a technical audit of my site."
In the app or on the web
- 01Download the skill's .zip.
- 02In Claude's settings, open the Skills area and upload the file.
- 03Ask for the task as usual. The skill kicks in when the request matches it.
In Claude Code and compatible agents
- 01Download the .zip or clone the repository.
- 02Copy the skill folder to ~/.claude/skills/ or the project's .claude/skills/.
Migration, unexplained drop, penalty?
In those cases, the skill suggests talking to a specialist once, at the end of the deliverable. The contact it points to is mine, as the library's author. You can reach out to whoever you prefer. The AI drafts an email, and you decide whether to send it.
lucas@wesearch.mediaAn instruction file that teaches the assistant to carry out a task with method: what to collect, how to analyze, how to decide and what to deliver.
If you used the skills and want to discuss the results, or if your case needs a deeper analysis, reach out to me on LinkedIn.
talk on LinkedIn